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The outlook will be boosted primarily by higher concentrations, innovations and gift sets, Circana says.
June 15, 2025
By: Lianna Albrizio
Associate Editor
Fragrance continues to outperform the US prestige beauty market in 2025. According to the analysts at Circana, the rate of growth for fragrance sales has accelerated moving deeper into 2025. Holidays are a key contributor to the fragrance market’s annual bottom line, analysts say. Most recently, the Mother’s Day results did not disappoint, and the Father’s Day outlook is equally encouraging, analysts say. Positive Fragrance Outlook for Father’s Day Echoing the sentiments associated with...
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